This is a full-day team-building experience, with seven to fifty participants divided among one to five teams, using a computer-driven simulation.
Multiple teams begin the simulation with identical energy-saving products, market share and assets. The mission is to become a certified subcontractor by performing successfully as a team. An initial strategy session requires that teams choose their mission, strategy and optional objectives; define roles; agree upon group process; and, negotiate conditions which allow them to succeed.
To execute their strategy, teams must decide on quarterly investments in advertising, product development, marketing, manufacturing process development, and human resources development along with pricing strategy, production targets, and dividend policy. Like the real world, each team's strategy is impacted by the decisions of their competitors. The inputs are loaded into a computer and real-life market factors determine the payoff for each team in such areas as market share, profitability, and product image.
Teams operate under significant time pressure and many quarters of business results can be compressed into the day allowing teams to see the long-term implications of their decisions.
Team process meetings are held throughout the simulation to focus the group on analyzing the things which are working and those which need improvement. It is not uncommon for teams to progress through all of the stages of team development by the end of the simulation.
Learning points include:
Importance of mission clarity
Dealing with competing objectives and priorities
Group facilitation and group dynamics
The importance of feedback
The impact of behavioral styles on team functioning
The need for consistent implementation of a coherent strategy
Risk assessment and risk management
The impact of planning and organization on performance